Both plan to roll out live streaming options in 2022. It segments consumers based on their consumption habits and identifies how their video viewing habits have been changing over time. Video marketing is one of the most exciting and interesting industries of our time. The billion-dollar industry around video is determined to figure out this mystery. AR-Based Training Is Expected to Be a $6 Billion Industry by 2022 . 2. Since 2020, the epidemic has accelerated the increase in the penetration rate of online shopping around the world, and the cross-border e-commerce industry is at an all-time high. There are three notable ways that video consumption has changed over the recent years: 1. In 2021, more than eight in 10 video watchers in the United States aged between 18 and 24 years watched videos on YouTube. We cover the ways users engage with various traditional and digital media, including the internet, mobile, print, radio, social media, TV, and video, as well as devices. ). Oct 28, 2022. Here are the 6 online video trends that every marketer and video business owner should take away for 2022: Live video is booming; Video traffic is becoming more reliant on search engine algorithms; Less is more with video production ; Video content is going over the top; Social media platforms are pushing short . The OTT market is riding on the mobile revolution in the country, as 75% of videos are consumed on . Video marketing strategies have evolved from 30-second ads and viral videos to vlogs and live videos. The findings from the survey suggest that it's crucial to keep textual content skimmable for best SEO practice. If you have scrolled any social media feed, almost every video is using the fun, fast, energetic style made popular on TikTok. Per capita pork consumption increased slightly in . On 2022-02-24. The U.S. meat market is forecast to grow at a compound annual growth rate (CAGR) of 2.5% from 2022-2030, according to a report by IndexBox. User-generated content is authentic, trustworthy, and fun! Short form videos are projected to make up 90% of all internet traffic in 2022. by Elizabeth Parks | Oct. 18, 2022. The adoption of new technologies will continue as professional services incorporate AI and digital solutions, which are more important for consulting firm clients, in order to improve their . And, today, it's easier than ever to review and research customer opinions. ; However, it's important to get the tone right. Among U.S. audiences aged 25 and . Marketers are going to worry about how quickly consumers forget what they watch. Social Commerce Will Continue to Expand. There was no changed in consumption in the recorded years in China, Indonesia, Pakistan, and the UK. 18. This segment of the industry, in fact, is exploding. This year's survey results reveal significantand often strikingshifts in consumer behavior around the world. Live streaming will come to new platforms. Let's break that down. Every single day. To help you use these to your advantage, we've collected some of the most important video marketing trends to look out for in 2020 and beyond. January 13, 2022 - In many ways, 2021 was a banner year for the U.S. cannabis industry, largely thanks to continued legalization of adult-use cannabis at the state level. In 2020, the average consumer spent 474 minutes a day on digital media. Consumers will spend over 3 hours each day consuming video. By 2022, the short-form video will account for 80% of all mobile data traffic in North America. This is up a staggering 14% since January 2021 - the largest year-on-year increase we have seen since we began gathering data. Small and mid-sized businesses are getting the most out of their marketing efforts by leaning into video content. 85% of US Internet Users Watch Online Videos . . 66% of Americans reported that they had consumed coffee within the past day. Well, we've crunched the numbers, and this time round, we're giving them to you in a whole new way. 1. Nationwide coffee consumption is at a two-decade high. Audio Video Bridging (AVB) Software Market Size and Development Trends 2022: Business Growth, Consumer Demand, Global Opportunities, Consumption Status, Growth Rate, Top Manufacturer, and . 1. eMarketer released their Global Media Intelligence Report 2021 and in it, we discover that 9 out of 10 Internet users between the ages of 16 and 64 stream video-on-demand content. Video's also an important part of the shopping experience: More than 55% of shoppers use online video while actually shopping in a store, says Google. According to consumers, 51% ranked YouTube as the social site they spend most of their time on (Animoto, 2021). In 2022, though, the ability to buy products directly via social media will become a norm. The activities our sample group was doing while watching videos. For two-thirds of people around the world, video is the number-one source of information and more than 75% of all video viewing is done on mobile. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017. Video consumption is on the rise. We can safely say that the creation and promotion of video content is the most useful direction in today's marketing. 79% of marketers who don't currently use video expect to start using it in 2022. Video is here to stay. Gone are the days that it will be used only by innovative brands. In 2020, the global average daily TV viewing time increased by 6 minutes*, while in Europe average daily consumption reached 3.54 hours*. Here are the top global consumer trends in 2022: Download the full Global Consumer Trends 2022 report now. According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border e-commerce has become the main consumption window. There's a wider acceptance of "lower-quality" content, especially among younger . Published by S. Dixon , Dec 8, 2021. New B2B Video Marketing Trends of 2022. Content Consumption Trends 2022. Video Consumption Revenue Statistics. Here are 10 notable stats they found from marketers: 2. In addition, the latest video consumption trends for 2021 show that only 18% of consumers prefer a text-based article, website, or post, and 4% prefer an infographic to a short video. AI and Digitization for improved business performance. Video Consumption Statistics and Usage Trends. In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product. . And on top of that, they are paying for that content: over 8 users out of 10 are subscribed to at least one paid service (think Netflix, Disney+, etc. Four 'low' food & beverage consumption trends that will continue high growth into 2022. Video Trends. With billions of users, social media platforms are a goldmine for businesses and content creators looking to reach wider audiences. Before 2021, customers might have been more tolerant of bad experiences - but in 2022, there won't be any leeway for businesses that don't meet expectations. Video marketing trend: User-generated video content. With 2154 Views. OTT streaming, meanwhile, will be embraced by roughly 98 percent of U.S. households, while the average number of paid subscription services is expected to . This is huge. Brands have long used social media platforms like Instagram, Pinterest, and Facebook to sell their products. 7 hours and 54 minutes. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce . By 2022, 82% of the global internet traffic will come from streaming videos and downloads . Media Consumption. These can help brands create a more personal touch than other types of video content. New technologies have also paved the way for more engaging video formats such as 360-degree experiences, ephemeral videos, and shoppable videos. As video streaming also dominated social media consumption, YouTube has seized the number spot from Facebook for 2020. 86% of businesses use video as a marketing tool. The 360-degree videos are the latest technologies with a promising future. That number is expected to increase to 82% in 2022. Additionally, we also found out that 62% of our sample group consumes video content while multitasking. Video as the Dominant Form of Entertainment. 70% of consumers trust customer opinions, whereas only 25% trust advertising. Synergy Flavours presents flavour profiles that, linked to 4 global consumer trends in the biscuit industry, will characterize Food & Drink new product development in 2021 and 2022. ; And Hubspot says that 54% of consumers want to see more video content this year. And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form . 92% of marketers say video is an important part of their marketing strategy. Video consumption and revenue are linked in ways that marketers are yet to fully understand. Most people3 out of 5are watching more paid streaming services, and more than half are watching more free streaming services, video game live . There was a dramatic trend for new consumption trends of ups and downs in China last year 2021. Now, with video being accessible on every major social media network, they are . Currently there are at least 80 Million unique connected video viewers, with at least 1.75 Million OTT paid video subscribers. This is now a massive and lucrative industry serving great numbers of people who enjoy their cannabis while no longer risking arrest. Video Consumption Trends for 2022 1. With weed being legalized in many states of the USA, as well as being decriminalized in others, the popularity and public face of cannabis has rocketed. This silly and fun style is carrying over into marketing as well. Time spent and the average number of services in OTT peaked in Q4, with all key demographics reaching record highs; December 2021 . 15 March 2022 | NEW YORK - Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released this morning (Tuesday) by the National Coffee Association (NCA). Consumer Spending on AR/VR Apps Was $3.5 Billion in 2018 . Music. Video consumption levels declined in 2022, after a pandemic-related spike in 2020 and 2021. 4. Before the pandemic, video made up roughly 73% of all internet traffic. Deloitte's Digital media trends expands beyond the US market in 2022, uncovering insights from Brazil, Germany, Japan, and the United Kingdom. Remember the following before starting your next campaign: Just take a moment to let that sink in. 1. Ask yourself, "Is this video pulling viewers into the action quickly, and keeping their attention?" TL;DR - video consumption trends in 2022. The 360-Degree Video Technology Will Flourish. 55% of people watch at least one video online every day. In many ways, it's much more engaging than text and other forms of content. As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging. A decline of 0 - 3% is predicted in 2022. ), and content access by source. Videos in Social media stories. About 70 percent of consumers preferred TV channels . By Nora Cortez, Director, Media Planning, and Sarah Atta, Digital Video Director. Videos in social media stories are highly engaging. What once was a novelty in the early days of the internet is now the driving force behind the most popular apps and websites. Advertisers will spend 82% more on video in 2022. consumer trends. More marketers across the globe are jumping onto new video marketing trends to get results for their clients. 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